Privacy Policy | Terms of Use

Your Privacy Rights

Last Modified: November 16, 2017. This Privacy Policy is effective as of November 16, 2017 ("Effective Date").

The Privacy Policy applies to personal information that may be collected when you interact with Hi Key Music, Inc. d/b/a Allegro Music Center or any of its subsidiaries ("Allegro Music Center").

By doing business with or interacting with Allegro Music Center in the manner described in this Privacy Policy at any time on or after the Effective Date, you are accepting the practices described in this Privacy Policy and you expressly consent to the application of this Privacy Policy to the collection, storage, use and disclosure of all your personal information as described.

At Allegro Music Center we value all of our customers and understand that you care about the privacy and security of your personal information. We are committed to protecting the privacy of our customers both in store, located at 6869 SW 8th Street, Miami, FL 33144 (the “Store”) and users of our website located at (the "Site"). The privacy policy ("Privacy Policy") set out below applies to Allegro Music Center's collection, storage, use and disclosure of personal information that may be collected by us when you interact with Allegro Music Center, such as when you visit the Store or the Site (together the Store and the Site are referred to as the "Services”) or deal with customer service.

Protecting the privacy and security of your personal information is a priority at Allegro Music Center, and we do our best to ensure that your personal information is always handled in a safe and responsible manner in accordance with the following principles:

  1. Allegro Music Center strives to communicate clearly about your privacy and how we handle your personal information.
  2. Allegro Music Center follows security standards, processes and procedures that are designed to protect your personal information.
  3. Allegro Music Center does not sell or rent your personal information and respects your preferences with respect to your personal information, in accordance with these principles, as well as our Privacy Policy. Occasionally, we may collaborate with one of our vendors to provide you with information about a new product, a special sale, a clinic or workshop.

By using our Services, you agree to the use, disclosure and procedures this Privacy Policy describes. Please note that this Privacy Policy does not apply to third party websites ("Third Party Services") including, but not limited to, Facebook, Twitter, Pinterest, Instagram, YouTube and Google+, that we do not own or control, even if you access them through the Site. We try to only work with Third Party Services that share our respect for your privacy, but we cannot take responsibility for their practices, content, or privacy policies. We encourage you to carefully review the privacy policies of any Third Party Services you access so that you know how they will use and share your information.

1. What Information Do We Collect?

The information we collect from you falls into two categories: personally identifiable information ("Personal Information") and non-personally identifiable information (i.e., information that cannot be used to identify who you are) ("Non-Personal Information"). This Privacy Policy covers both types and will tell you how we might collect and use each.

Personal Information we may collect from you:

  • your name, username, email address, and password
  • information from Third Party Services that you explicitly give us access to
  • your contact information, such as your phone number, social media handle, or email (depending on how you contact us)
  • your credit card information (although we use a third party payment processor, as described below), billing address and shipping address, if you make purchases through the Site
  • live chats and customer service phone calls
  • sales and In Home Trial history
  • survey responses to the extent you include Personal Information
  • in-store surveillance video

Non-Personal Information we may collect from you:

  • the name of your internet service provider
  • the IP address of the computer you use to access our Site
  • the type of browser software you are using
  • the operating system you are using
  • the date and time you access our Site
  • the website address, if any, that linked you to our Site
  • the website address, if any, you leave our website and travel to
  • your homepage customization preferences
  • search engine search terms and advertising clicks/actions
  • weblogs and other clickstream data
  • survey responses to the extent you do not include Personal Information
  • in-store and near-store mobile device wireless signature information (such as a MAC address), which we use solely on an anonymous basis, as described below
  • other non-personally identifiable traffic data

We are especially sensitive about children's information. We do not knowingly collect information from children under the age of 13, in accordance with the Children's Online Privacy Protection Act ("COPPA"). If you are a parent or legal guardian of a minor child, you may use the Site on behalf of such minor child. We will treat any information that you provide us while using the Site on behalf of your minor child as Personal Information as otherwise provided in this Privacy Policy. Furthermore, our products and services are marketed for and directed towards purchase by adults or with the consent of adults. Individuals under the age of 18 are not permitted to use the Site without the supervision of a parent or legal guardian. If you have questions concerning our information practices with respect to children, or if after a transaction, you would like to review, have deleted, or stop the further collection of your child's Personal Information, please email us at [email protected].

2. How Do We Collect Information?

We may collect your information in the following ways:

When You Provide Us with Information to Make a Purchase

As a general matter, you can browse in our Store and on the Site without submitting your Personal Information to us. However, there are a number of circumstances in which you may need to provide us with your Personal Information. When you make a purchase or place an order in our Store, or place an order through the Site, you may need to submit Personal Information to us to facilitate the transaction and fulfillment of the order. You may also provide us with Personal Information when you use certain services, such as the In Home Trial. This may include contact information such as your name, email address, billing address, and shipping address. We, or companies that provide services on our behalf, may also collect certain financial information from you, such as your payment method (this may include a valid credit card number, type, expiration date, card security code or other financial information). We store only a very limited portion of your credit card information, in a manner that is generally permitted by credit card issuers. Our payment processor, that credit card issuers require to have sufficient security, stores and processes your credit card or other payment information using industry-standard security measures. By making a purchase in the Store or through the Site, you give us consent to use and provide your financial information as we consider necessary to process the transaction.

Communications You Initiate with Us

We do everything possible to make sure you have an amazing shopping experience. If you contact us in person, by phone, email, instant message, live chat, social media, or by some other means (either through our Site or through Third Party Services), we may keep a record of your contact information and correspondence for later reference, to help improve our service. When we send you emails, we may track whether you open them to figure out how to deliver more relevant and helpful emails and improve our services.

Third Party Services

Our customers are active in many different communities, both offline and online, and we like facilitating that wherever we can. Some parts of our Site can be linked up with other accounts you have, such as your Facebook, Pinterest, Twitter, Instagram, or Google+ account ("Third Party Accounts"). If you link to Third Party Accounts from our Site, we may collect some information about your use of the Third Party Account. We will only be able to collect the information if you've authorized the Third Party Service to provide us with that information or if you've made the information public. Additionally, if you mention us through your Third Party Account, we may collect information and content related to your comment that is publicly available. If you wish to limit the information available to us, you should be sure to manage the privacy settings of your Third Party Accounts. One thing we won't ever store is your Third Party Account password.

If you link your account on the Site with a Third Party Account, we may also collect and store publicly available information about your contacts and friends from the linked Third Party Account. This information may include their photo, name, email address, birthday, interests or other content you can see when you access such profiles on those Third Party Services. We may also collect and store information if you invite other users to the Site by providing us with their Personal Information.

Information We Automatically Collect

Like most websites, our Site may incorporate technology such as "pixel tags", "web beacons", and "cookies" that allow us to track the actions of users of our Site. Pixel tags, web beacons and cookies collect Non-Personal Information.

Pixel tags or web beacons are tracking devices on websites or in emails that can monitor the behavior of the user visiting the website or sending the email.

Cookies are small files that web servers may place on your computer when you visit a website. Cookies help us to: (1) speed navigation, keep track of items in your shopping cart, and provide you with content that is tailored to you; (2) remember information you gave us so that you don't have to re-enter it; (3) determine the effectiveness of some of our marketing efforts and communications; and (4) monitor the total number of visitors, pages viewed, and the total number of banners displayed.

You may be able to set your web browser to reject cookies entirely or require that it request permission from you before accepting each new cookie. You can also delete cookies from your hard drive once you leave a website. If you disable cookies, however, you will not be able to place items in the Site’s shopping cart, and therefore you will not be able to place an order with us online. Also, by not using cookies, some of the Site’s features and services may not function properly.

We may also collect information when you are visiting our Store. Like most retailers, we have in-store video that helps us understand customer behavior within our physical space. We may also anonymously collect wireless device signature information while you are near or in our Store to help us better understand our customers. This information will not be linked to you individually.

Whenever you click on links and banners on the Site that take you to a Third Party Service, you will be subject to the Third Party Service’s privacy policies, not Allegro Music Center's. This Privacy Policy applies solely to information collected by Allegro Music Center.

Information Collected from Visitors Outside the United States

If you are visiting Allegro Music Center from outside the United States and provide us with personal information, please note that your personal information will be transferred, stored and processed within the United States. The data protection laws in the United States may not be as comprehensive as those in your country. By doing business or interacting with Allegro Music Center, you are consenting to the transfer of your personal information to facilities located in the United States and other facility locations selected by Allegro Music Center.

3. How Do We Use the Information We Collect?

Protecting the privacy and security of your Personal Information is a priority at Allegro Music Center. Allegro Music Center does not sell or rent your personal information to third parties. Allegro Music Center uses your Personal Information to provide you with a superior customer experience at our Store and on our Site and, as necessary, to administer our business. If we share your Personal Information, we do so, only as described below. For example, we may use your Personal Information to:

  • facilitate the sale and delivery of your purchases and In Home Trials
  • contact you when necessary
  • respond to your comments or questions
  • provide you with additional information according to your preferences
  • customize and personalize your experience with the Services
  • generate anonymous statistics to help us improve the customer experience
  • make the Services easier and more convenient for you (such as by pre-populating forms when you have already provided identical information)
  • provide recommendations to you
  • send you information and marketing materials about services and products available through our Services
  • train our team members
  • manage our other internal business
Non-Personal Information

We may share or disclose aggregated Non-Personal Information on our Site, with service providers, and/or with other persons we conduct business with. These service providers and other persons may also share with us aggregated Non-Personal Information that they have independently developed or acquired. Additionally, we may combine aggregate information from the pixel tags, web beacons and cookies we discussed above with similar data we collect from other visitors to help us improve our Services, but that aggregate, anonymous information cannot be linked back to you.

Opting Out

When you interact with Allegro Music Center in certain ways, you may be eligible to receive certain marketing related and promotional communications as well as special offers (collectively "Promotional Communications") from Allegro Music Center. We don’t want to bother you with unwanted email or other mailings. If, at any time, you wish to no longer receive Promotional Communications from Allegro Music Center please follow the instructions below.

Any account holder can opt-out of the receipt of emails by logging in and navigating to the ‘My Account’ section of our Site and making the appropriate change under Email Notifications. If you do not have an account on our Site, you can remove your name from our mailing list by sending an email to [email protected] stating that you wish to unsubscribe and indicating in the subject line of the e-mail "NO EMAIL". Alternatively, you may choose to opt-out by clicking on the appropriate link at the bottom of each email and following the instructions to unsubscribe. Although we will promptly remove your name from our email list upon receiving your request, it is possible that you may still receive emails from us that had been initiated prior to your name being removed from our list.

If at any time you do not want to receive offers and/or circulars from us, you can always remove yourself from our mailing list by sending an email to [email protected], indicating "NO SNAIL MAIL" in the subject line along with your name, address and zip code. Please note that our mailings are prepared in advance of their being sent. Although we will promptly remove your name from our mailing list upon receiving your request, you may still receive mailings from us that had been initiated prior to your name being removed from our list. You can also contact us by mail at:

Allegro Music Center Attn: Customer Service – Privacy
6869 SW 8th Street
Miami, FL 33144

Even if you opt-out of receiving Promotional Communications, you may continue to receive e-mails relating to order confirmations, backorder notifications, membership information, password recovery, and/or other business-related communications.

Affiliated Businesses We Do Not Control

We may work with other businesses from time to time. These affiliated businesses may sell items, provide services or offer promotions to you through the Services. We may also provide services or sell products jointly with the affiliated businesses. We will clearly show you when an affiliated business is associated with your transaction, and we will only share Personal Information with them that is related to your transaction.


Generally, we will not disclose your Personal Information to unaffiliated third parties.

We may provide your Personal Information to our employees, contractors, agents, service providers and designees ("Agents") to enable them to perform certain services for us exclusively, including:

  • order fulfillment
  • payment processing
  • website-related services such as web hosting
  • improvement of website-related services and features
  • maintenance services
  • distribution of advertisements and other marketing materials on our behalf

Unless we notify you otherwise, our Agents do not have any right to use the Personal Information we share with them beyond what is necessary to assist us.

Except as we discuss in this Privacy Policy, we will not share your Personal Information with third parties who wish to market other products and services to you.

Business Transfers

We may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that would be transferred. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, Personal Information could be one of the assets transferred to or acquired by a third party.

Protection of Us and Others

We reserve the right to access, read, preserve, and disclose any information that we reasonably believe is necessary to comply with law or court order; cooperate with law enforcement; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of Allegro Music Center, our employees, our users, or others.

With Your Consent

Except as we've stated above, we will notify you before we share your Personal Information with any third parties, and you will be able to prevent the sharing of this information.

4. How Do We Secure Your Personal Information?

We take significant and appropriate security measures, including physical, technological and procedural measures, to help to safeguard your Personal Information and to prevent unauthorized access and disclosure. In addition, we use industry-standard technology, such as firewalls and sophisticated encryption and authentication tools in the transmission of certain sensitive Personal Information, designed to prevent unauthorized persons from gaining access to your Personal Information, and, as technology develops, we intend to take additional measures to improve security.

We want you to feel confident whenever you access our Services. When you place orders or access your Personal Information, we offer the use of a secure server. All credit card information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted and sent to our credit card processors. Even though we are focused on the security of your Personal Information and we use commercially reasonable efforts to protect your Personal Information by following strict standards, processes and procedures, we cannot guarantee complete security, and you should not expect that your Personal Information will remain secure in all circumstances. Any information that you provide to us is done so entirely at your own risk.

5. How To Access or Update Your Personal Information

Allegro Music Center gives you access to a broad range of information about your account and your interactions with the Site for the limited purpose of viewing and, in certain cases, updating that information. We believe you should have the ability to access and edit the personal information that you have provided to us. During the online ordering process you can review, change, or delete the information that you have submitted. You may also review and make changes to the Personal Information that is stored in your user account on the Site by logging in and navigating to the ‘My Account’ area of the Site and clicking on the information you wish to change. As we don’t store your credit card account number, there is no need to delete or change it on our system. We encourage you to promptly update your information if it changes.

You may ask to have the information on your account deleted or removed, however, because we keep track of past purchases, you cannot delete information associated with past purchases. Also, as a security measure we "back up" the data stored on our systems, and such prior information cannot be completely removed from our databases. As a result, you should not expect that all of your Personal Information will be completely removed from our backed-up databases.

6. Modifications to this Privacy Policy

Allegro Music Center will occasionally review this Privacy Policy to make sure it accurately reflects developments in current law and our business operations. We may need to update this Privacy Policy, and we reserve the right to do so at any time. If we do revise this Privacy Policy, we will update the Effective Date at the top of this page so that you can tell if it has changed since your last visit. Please review this Privacy Policy regularly to ensure that you are aware of its terms. Your continued use of our Services constitutes your acceptance of the terms of the Privacy Policy as amended or revised by us from time to time.

7. Contact Us

If you have any questions about this Privacy Policy, please contact us at [email protected] or call customer service at 1-877-768-7287.